CRM Mobile Apps Not A Convenience, But A Necessity
The Importance of Being Mobile
The Smartphone is perhaps one of the greatest introductions of the new millennium (though some may disagree). Web enabled mobile phones have been rising steadily as technological advances have increased speed and decreased price.
Although some may look at smartphones as vanity objects (a bunch of teenagers hanging at the mall Tweeting about Justin Biber, uploading photos to Facebook, etc.), many professionals utilize their smartphones as productivity tools.
Business Productivity On-The-Go
Barton Goldenberg, president and founder of ISM, Inc. released an article about the future of CRM. In it he notes that “Today’s software runs on desktops, laptops, and smartphones, with increasingly ubiquitous access to custom applications making CRM data and customer information readily available, anytime and anywhere.”
What Goldenberg is saying is that if your CRM doesn’t have a mobile app available, you’re basically behind the times.
Having a mobile app of your CRM helps facilitate field sales, out of office business meetings, and can even be helpful during networking events.
According to Nancy Keddy, CEO and Co-Founder of Touch Ahead Software, LLC, “Mobile CRM apps give us access to a limitless number of contacts and additional information and don’t’ require that we store that information on the mobile device.” This is an option that comes in handy when smartphones usually only come equipped with a couple of gigs of hard drive space.
The Bottom Line
If you or your organization is considering implementing a CRM solution, check to make sure there is a mobile component included.
If you already have a CRM and aren’t using a mobile application, contact your system administrator to see if there is one available.